Glenn Gillen

Easily Generating Content For Your Site

Apologies for the lack of action here late, I've got a long list of stuff I've meant to be writing about but just not quite finding the time to fit it in around client work. I think I'm going to just have to start allocating a time each fortnight into my schedule, but don't hold me to that. But while we are talking about content ideas, how about some help generating some for your own site?

Part of the problem many people have, be they bloggers or just running their own small online business, is generating content ideas to help drive traffic. A quick and easy solution comes courtesy of the guys I'm contracting to a few days a week at the moment, Wordtracker. The new Keyword Questions tool lets you enter in a seed word, and fires back the questions that people have asked on that topic from their database. Don't get too caught up in the numbers here, as it's only a (hopefully representative) sample of the total number of internet users. The most useful part of it is the actual questions that are being asked.

Try doing a search for business on there. If you were running a site trying to target small businesses, it'd be worthwhile considering putting up a series of posts dealing with creating a business plan, how to get money to start a business, and how to create an online business, etc. The same can be done with whatever niche/sector you are operating. And better yet, it gives you the exact keywords people are using to help with your SEO efforts.

This tool came out on the back of just one of the content creation ideas in Wordtracker's 50 Kick-Ass Keyword Strategies. If you're looking for new simple ways to improve your visibility search engines it's well worth the investment. Given my experience working with them I'm hoping I can feed some of the great SEO knowledge into various blog posts over time too.

Glenn Gillen

I'm an advisor to, and investor in, early-stage tech startups. Beyond that I'm an incredibly fortunate husband and father. Working on a developer-facing tool or service? Thinking about starting one? Email me and let me know or come to one of our days to help make it a reality.